Using Research and Context for Enhancement

Research is essential to the success of all businesses. Wearable technology is changing how we go about conducting research. Through the use of lightweight wearable technology, researchers are able to see things from the perspective of users better than ever before. Tobii, SensoMotric Instruments, and Applied Science Laboratories have created eye tracking glasses for research. Using these glasses, researchers can get an inside look at user experiences including shopping, driving, gaming, advertisements, sports, and more. Researchers can then use this data to build contextual experiences for users to enhance everyday activities and enterprises.

Smart Shopping

According to the Food Marketing Institute, the average number of items in a grocery store is 43,844, making the assortment of items one of the countless factors that go into decision-making, which creates a wide variety of aspects to affect shoppers’ decisions. By shopping through the consumer’s perspective, researchers can observe which products catch customers’ eyes and how long it takes to make a decision or if the consumer has already decided on an item before walking down the aisle. Tobii glasses can answer these questions by seeing if the user picks up a box without hesitation or if they scan the selection of items and pick up a box for examination. Does the shopper spend more time comparing nutrition facts or prices? By seeing the shopping experience from the eyes of the customer, researchers can see what matters most to someone when making a purchase.

Researchers can use this information to further develop the technology. With the integration of technology and features similar to that of Google Glass, the glasses can learn a customer’s shopping habits to provide a contextual experience. For the health conscious shoppers, the glasses could display nutrition information as a user is stopped in an aisle glancing over the products. The glasses could then also display a price comparison of similar items or show the available coupons and specials for the price conscious shoppers. A running total price of the items placed in the cart could be displayed on the glasses so customers know what to expect at the register.

Crash Course in Drivers’ Usability

Car manufacturers can use eye tracking glasses to build better features into cars to better satisfy their customers. When drivers get into a new car for the first time, are they easily able to figure out how to control windshield wipers, headlights, and temperature controls?  Do drivers have better reaction time to prevent accidents through proximity sensors that alert of a potential collision?

Eye tracking technology can be used for more than just increasing an automotive manufacturer’s sales, but can also help reduce accidents through pinpointing hazardous roads, signage, speeding zones, or distractions. Through the use of eye tracking glasses, researchers can tell where a user’s eyes are focused and observe factors contributing to accidents. In 2012, there were 33,561 motor vehicle fatalities in the United States. This can be reduced by using data collected to educate drivers and improve driving conditions to decrease accidents.

The driving experience could also be significantly improved with the integration of contextual experiences. As a driver is approaching a traffic light, the glasses could flash a yellow or red light to alert the driver to slow down at the intersection. Instead of looking down at an in-dash navigation unit, the glasses could display an arrow at each turning point along with the mileage until the next turn and ETA.

Improved Quality Analysis

Before we begin developing a mobile app at ChaiOne, we have dedicated user experience researchers that work to find the best mobile solution for the intended users. While our researchers spend a great amount of time observing and questioning users to help find the best mobile solution, it would be beneficial to be able to use eye tracking glasses. Once an app is developed we have Quality Analysts that test our apps countless times across all devices to ensure that our product has no flaws and is easy for users to use. We, along with our customers who have asked us to build mobile apps, can benefit from eye tracking glasses to see users’ interaction with our apps from their perspective. This concept can be applied to quality analysis across all industries to improve products and services for users.

Enhanced Enterprises

Wearable technology, such as Vuzix interactive glasses, help enterprises to increase efficiency and minimize error. The lightweight glasses can easily be worn by employees wherever they go, truly mobilizing enterprises so that employees will no longer feel tied down to laptops or handheld devices.

In the oil and gas industry, the glasses can display efficiency stats and error warnings for all equipment on the rig. Upon a technician arriving at the rig, he will be able to quickly pinpoint and fix issues through the glass’s display directing him right to the malfunctioning part of the equipment. He will also have arrived on scene with the right parts and tools for repair because an employee on the rig forwarded the error message from the glasses to the technician ahead of time.

Conclusion

Context and wearable devices are the future of technology. Eye tracking glasses are able to provide insight into the user experience to find exactly how context can improve devices and everyday activities. By learning patterns of users, this can be used to build contextual experiences unique to each user through predictive analytics. ChaiOne has created a platform to make it easier for developers to also create contextual experiences for users. This solution, called ContextHub, allows you to better understand users with one line of code and ties the Internet of Things, including wearable technology, together. Although ContextHub is currently only available as a private beta, you can sign up for early access here.

 

How can you see wearable technology enhancing your enterprise?

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